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Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: application of the availability heuristic. | LitMetric

Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: application of the availability heuristic.

Health Commun

A.Q. Miller School of Journalism and Mass Communications, Kansas State University, Manhattan, KS 66506, USA.

Published: November 2008

AI Article Synopsis

Article Abstract

This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.

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Source
http://dx.doi.org/10.1080/10410230802342127DOI Listing

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