Smoking is a serious public health problem. This study aims at understanding how social representation about smoke/tobacco and health are shared by young university students through the impact of figures contained in cigarettes package in heath. This exploratory study was carried with 63 nursing students in Lisboa, Portugal. Data were collected by the technique of free association of words that were submitted to the software Tri-Deux Mots. Students associate "tobacco" like pleasure but also as cancer, disrespect, bad smell, something mean; the health, happiness, joy and self and sickness. Health is represented by hospital but also as something good positive and energetic. "Tobacco/smoking" for the subjects concerned disease as the cancer in addition to causing bad smell and be unpleasant configuring itself as a bad and associated with father.

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http://dx.doi.org/10.1590/s0034-71672008000400004DOI Listing

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