[Influence of tobacco products' advertisements on behaviour of the 'Quit and Win' competition].

Smoking cigarettes, pipes or cigars is in fact inhaling harmful tobacco smoke that is created as a result of burning. Harmful substances that are part of this smoke get inside all the organs, upsetting their activities and the proper running of the life processes. In many countries, spreading the habit of smoking has caused the unwanted changes in the health state of the people. This fact does not prevent the tobacco concerns from tricky advertisement of their products. In the work there have been presented the opinions of the participants of the 'Quit and Win' competition concerning the influence of promotion and advertising of tobacco products on their smoking behaviour. The subject of the analysis are the answers received through the postal survey in June 2001 from the 900 participants of the 'Quit and Win' competition (52.9% of all the participants) organized in the region of Lodz and Kalisz at the end of the 2nd International Antinicotine "Quit and Win" Campaign.. The result have shown that in the group of 900 respondents, 160 people (17.8%) claimed that promoting tobacco has become an obstacle in sustaining tobacco abstinence in their case, and 192 people (21.3%) did not have any opinion on that subject. Though majority of the respondents (58.1%) in the group of 900 people claims that promoting cigarettes in their case had no influence on their decisions concerning smoking, many of them are people who are of contrary opinion or are unable to make any evaluation. In the case of tobacco producers, making this effort to convince us about cigarettes being not harmful proved ineffective. Giving into the influence of the insidious cigarette advertising by the adults make lead the conclusion that frequency with which adolescent and very young people take up smoking may be a result of such promotion. Eliminating tobacco advertisements as a relevant factor leading to smoking, will enable to increase the ratio of non-smokers in the society.