AI Article Synopsis
- This study aimed to identify what influences Caucasian college females to use multivitamin supplements (MVS) using the Theory of Planned Behavior (TPB).
- Surveys on TPB variables and multivitamin use were conducted with 96 participants, and results showed that beliefs about the health and appearance benefits of MVS strongly predicted the intention to use them.
- The study suggests that future health campaigns targeting these females should align with their beliefs about the benefits of multivitamins, and highlights TPB as a valuable tool for understanding behavior motivations.
Article Abstract
The objective of this study was to identify predictors of the use of multivitamin supplements (MVS) among Caucasian college females utilizing the Theory of Planned Behavior (TPB). Variables of the TPB and the self-reported use of multivitamin supplements were measured by two separate surveys within 1 week with a convenience sample of 96 Caucasian college student females. Two attitudinal beliefs and one control belief significantly predicted behavioral intention to use multivitamin. A belief that taking multivitamin supplements helps to feel and look good was the most important predictor of the use of multivitamin supplements. EDITORS' STRATEGIC IMPLICATIONS: Findings from this study, although in need of replication, suggest that prevention campaigns would be more successful if messages used to reach these females were consistent with perceived beliefs regarding benefits of using MVS. More broadly, TPB appears to offer a useful framework for understanding or predicting behavior based on psychological constructs theorized to influence behavior.
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| http://dx.doi.org/10.1007/s10935-008-0127-y | DOI Listing |
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