AI Article Synopsis
- Health information is a popular topic searched online, but there's limited research on how consumers actually use it.
- A survey of 212 health care consumers revealed that only a small percentage turn to the Internet for health information.
- The findings suggest that tailored marketing strategies should be created based on geographic factors to better reach consumers interested in health care information.
Article Abstract
Although health information is one of the most frequently sought subjects on the Internet, little research has been performed in this area. This study was designed to examine the use of the Internet for health information by the consumers. A questionnaire was administered to a sample of 212 consumers who were using health care. Only small percentages of the consumers accessed the Internet for health information. This result indicates that different marketing strategies based on geographic characteristics should be developed for consumers who wish to get health care information.
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