The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.
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|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1694059 | PMC |
| http://dx.doi.org/10.2105/ajph.82.7.1029 | DOI Listing |
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