AI Article Synopsis
- Many hospital librarians often overlook the importance of marketing in their roles, despite it being crucial for promoting library services.
- Marketing and education share similarities, highlighting the need for librarians to actively promote what their libraries offer to ensure users are aware of available resources.
- The article provides strategies for librarians to remind key stakeholders—like administrators and physicians—about the valuable services their libraries provide.
Article Abstract
Many librarians do not see themselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services. This article reinforces the idea that marketing is an element in many of the things that librarians already do, and includes a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations.
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| http://dx.doi.org/10.1300/J115v24n03_07 | DOI Listing |
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