Consumer discourse in assisted living.

J Gerontol B Psychol Sci Soc Sci

Center for Aging Studies, Department of Sociology and Anthropology, University of Maryland, Baltimore County, Maryland, USA.

Published: March 2004

AI Article Synopsis

  • The article examines how assisted living facilities shape the perception of their consumers, focusing on strategies to promote independence and manage risks.
  • The research involved observing and interacting with staff, residents, and families over 22 months in three Oregon assisted living facilities.
  • Key findings highlight that consumer discourse comes from regulations, training programs, organizational practices, and a belief in the importance of consumer choice, though complexities arise due to factors like cognitive impairments and family dynamics.

Article Abstract

Objectives: The aim of this article is to discuss the cultural construction of the assisted living consumer. Based on theories of consumer studies, it focuses on organizational strategies employed by assisted living practitioners to promote consumer choice and independence while mediating potential risks.

Methods: Data include field notes, participation in manager-training programs, and interviews with residents and family members during a 22-month study of three Oregon facilities.

Results: Consumer discourse is evident in four primary sources, including the state rules, manager-training programs, organizational practices, and an institutional belief in specific consumer demands like independence and choice.

Discussion: Personal care is a complex consumer "good" further complicated by residents with cognitive impairments, family demands, payment sources, and the very novelty of the assisted living philosophy. We conclude with a discussion of benefits and pitfalls based on the use of consumer discourse that represents older persons as active consumers, rather than recipients, of long-term care services.

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Source
http://dx.doi.org/10.1093/geronb/59.2.s58DOI Listing

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