Download full-text PDF |
Source |
|---|
Publication Analysis
Top Keywords
Similar Publications
Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions.
Res Social Adm Pharm
August 2022
Department of Health Services Administration and Policy, College of Public Health, Temple University, 1301 Cecil B. Moore Ave, Philadelphia, PA, 19122, United States. Electronic address:
Background: Mandatory disclosure of the price of prescription drugs within direct-to-consumer pharmaceutical advertisements (DTCA) has been proposed as a potential means of curbing rising drug costs in the United States. While price transparency in DTCA has widespread public support, empirical evidence regarding the effects of such drug prices disclosures remains limited.
Objectives: This study assessed the degree to which a price disclosure was noticed, the individual characteristics associated with price disclosure recognition, and the impact on perceived drug affordability, effectiveness, and safety.
A green method for determination of ethanol in homeopathic medicines using thermal infrared enthalpimetry.
An Acad Bras Cienc
November 2020
Programa de Pós-graduação em Ciências Farmacêuticas/PPGCF, Universidade Federal do Pampa, Campus Uruguaiana, Prédio 700, Br 472, Km 585, Caixa Postal 18, 97500-220 Uruguaiana, RS, Brazil.
In this work, a simple and fast method is proposed for the determination of ethanol in homeopathic medicines using thermal infrared enthalpimetry (TIE). Samples containing alcohol in a wide concentration range (from 5% to 95% v/v) were used. Purified water or absolute ethanol was added directly into homeopathic medicine and increase of temperature was monitored using an infrared camera.
View Article and Find Full Text PDFWhy the "sea of same"? A qualitative look at DTCA within the larger context of healthcare marketing.
Health Mark Q
December 2020
Department of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, Fort Worth, Texas, USA.
After over two decades of direct-to-consumer pharmaceutical advertising (DTCA), the ads have changed very little, both within and over the years. One respondent in this exploratory study called it the "sea of same." To better understand why agency professionals, their pharmaceutical clients, and consumers operate in a "sea of same," in-depth interviews were conducted with nine advertising agency professionals who work on DTCA and health-advertising accounts.
View Article and Find Full Text PDFDirect-To-Consumer Advertising of Over-the-Counter Sinonasal Remedies: A History of Mixed Messages.
Laryngoscope
September 2020
Department of Otorhinolaryngology, Ochsner Clinic Foundation, New Orleans, Louisiana, U.S.A.
Sinus, cold, and allergy remedies comprise the most widely used sector of the over-the-counter (OTC) drug market. Direct-to-consumer advertising (DTCA) of pharmaceutical products has increased over the past 30 years, including the promotion of OTC drugs. The influence of DTCA on OTC sinonasal remedies comprises several positive and negative effects.
View Article and Find Full Text PDFDirect-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription.
Health Mark Q
January 2020
a Brooklyn College, Brooklyn , NY , USA.
This study examines variables associated with behavior for obtaining prescription medications with or without doctors' prescriptions following direct-to-consumer prescription medication advertisement (DTCA) exposure. Data were analyzed from 631 college students. We found that viewing traditional or cable television DTCA was associated with lower agreement for obtaining prescription medications from a doctor.
View Article and Find Full Text PDFWant AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!