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Social Media Users' Engagement with Fear Appeal Elements in Government's Health Crisis Communication via State-Owned Media.
J Health Commun
August 2024
Faculty of Humanities, The Hong Kong Polytechnic University, Hong Kong, China.
Government health messaging is significant to the containment of public health crises. Such communication may benefit from using fear appeal, a message strategy for promoting health and preventing diseases. Yet little scholarly attention has been paid to how fear appeal is employed in government messaging to promote social media engagement through online actions including likes, shares, and comments.
View Article and Find Full Text PDFReconsidering the Effectiveness of Fear Appeals: An Experimental Study of Interactive Fear Messaging to Promote Positive Actions on Climate Change.
J Health Commun
June 2024
School of Journalism and Communication, Tsinghua University, Beijing, China.
Masspersonal communication has emerged as a compelling alternative persuasive approach in response to the widespread use of social media. It is crucial to comprehend how observing online interpersonal interactions regarding the fear appeal of climate change can foster pro-environmental behaviors among users. This study examines the effects of vicarious message interactivity in promoting actions against climate change and the underlying mechanisms behind this effect.
View Article and Find Full Text PDFDynamic Fear in Fear Appeals: Applying Fear Appeals to Environmental Communication in China.
J Health Commun
June 2024
Alan Alda Center for Communicating Science, School of Communication and Journalism, Stony Brook University, Stony Brook, US.
This study investigates the role of dynamic fear in the effectiveness of communicating health threats (i.e. fear appeals) of ground-level ozone among Chinese citizens.
View Article and Find Full Text PDFThe effect of information provision on consumers' risk perceptions of, support for a ban, and behavioral intention towards the preventive use of antibiotics in food animals.
BMC Public Health
May 2024
School of Mental Health, Wenzhou Medical University, Wenzhou, Zhejiang, 325035, China.
Background: Antibiotics have been widely used in feed and drinking water for food animals to prevent them from getting sick. Such preventive use of antibiotics has become a contributor to increasing antibiotic resistance and thus poses threats to human health. However, consumers have little knowledge about this practice and the associated health risks of increasing transmission of antibiotic residues and antibiotic resistant bacteria.
View Article and Find Full Text PDFThe Social Contagion Potential of Pro-Vaccine Messages on Black Twitter.
Health Commun
November 2024
School of Journalism and Mass Communication, University of Wisconsin.
Black Americans in the US not only suffered from disproportionately high hospitalization and death rates throughout the pandemic but also from the consequences of low COVID-19 vaccination rates. This pattern of disparity is linked to distrust of public health systems that originates from a history of medical atrocities committed against Black people. For that reason, mitigation of race-based inequity in COVID-19 impacts might find more success in grassroots information contagion than official public health campaigns.
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