Public relations companies are experts at “third party technique”—helping the drug industry separate the message from what could be seen as a self interested messenger. But most journalists have a sketchy idea about how the public relations industry works, and thereby are vulnerable to uncritically accepting the disguised messages of the drug industry
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1126058 | PMC |
| http://dx.doi.org/10.1136/bmj.326.7400.1205 | DOI Listing |
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