Problem: Research suggests that people who engage in risk-taking behaviors often hold specific beliefs that can mitigate or reduce their perceptions of risk associated with those behaviors.
Method: A scale was developed (Speeding Risk Belief Scale (SRBS)) to assess beliefs about speeding-related risk and predict self-reported speeding in a random-digit telephone survey of 800 South Australian drivers between the ages of 16 and 50.
Results: The scale was internally consistent, and path analyses showed it to be associated with self-reported speeding, both directly and indirectly through participants' estimates of speeding-related risk.
Discussion: Origins of risk-mitigating beliefs and the extent to which they may be causally linked with speeding are discussed, and recommendations are made for future research.
Impact On Industry: This research has strong implications for the conduct of countermeasure campaigns that disseminate information on speeding-related risk.
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| http://dx.doi.org/10.1016/s0022-4375(03)00006-9 | DOI Listing |
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