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Ultra-processed foods and the strategic manipulation of our evolved motivational tendencies.

Prev Med Rep

November 2024

Center for Health Promotion and Health Equity, Department of Behavioral and Social Sciences, Brown University School of Public Health, United States.

Background: Consumption of ultra-processed foods (UPFs) is responsible for an increasing proportion of non-communicable diseases and premature mortality. Recognition of the commercial and social determinants of UPF consumption represents an important advance in public health, with implications for interventions that emphasize regulatory policies rather than individual motivation. However, it is important not to lose sight of the motivational mechanisms through which commercial and social determinants exert their effects on unhealthy behavior.

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