Using "anti-ageing" to market cosmetic surgery: just good business, or another wrinkle on the face of medical practice?

Med J Aust

InterAlia Development and Research Enterprises, Corinda, QLD.

Published: June 2002

Potential consequences of the deregulation of advertising by doctors are examined using the example of practitioners who promote cosmetic procedures by exploiting body image concerns in a society that is both ageing and youth-oriented.

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http://dx.doi.org/10.5694/j.1326-5377.2002.tb04592.xDOI Listing

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