The authors address the following questions in a research study and propose six hypotheses: Does the desire for exuberant well-being, perceived threat to health, or a combination of both best explain wellness behavior? Threat is the stronger motivation for wellness behavior, followed closely by the desire for exuberant well-being. The authors present a thorough discussion of the implications of such findings for health care organization managers and marketers.
Download full-text PDF |
Source |
|---|
Publication Analysis
Top Keywords
desire exuberant
8
exuberant well-being
8
improving marketing
4
marketing strategies
4
strategies wellness
4
wellness authors
4
authors address
4
address questions
4
questions study
4
study propose
4
Similar Publications
Want AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!