Publications by authors named "Zuhui Xia"
Article Synopsis
- This study looks at how online shopping, especially through live-streaming, is making people dependent on it, almost like an addiction.
- It used a survey of 214 shoppers to see if there are steps in this addiction process and found that both helpful things (utilitarian) and fun things (hedonic) can lead to more online shopping.
- The researchers discovered that stores use special tricks to keep people shopping, and they found out that how risky people feel about their purchases can change how much they get addicted to shopping online.
