Crafting Mixed Sexual Advertisements for Mainstream Media: Examining the Impact of Homosexual and Heterosexual Imagery Inclusion on Advertising Effectiveness.

This research applied both qualitative and quantitative methods to measure the effectiveness of mixed sexual advertisements that explicitly feature both homosexual and heterosexual models within the same message. Drawing on theoretical framework of social identity theory, this study predict mixed sexual advertisements could create a perceptual social categorization that includes both homosexual and heterosexual identities and reduces intergroup competitions between homosexual and heterosexual viewers. Results indicate that mixed sexual advertisements elicit better ad evaluation than strictly gay-themed advertisements when evaluated by a mix of homosexual and heterosexual participants.

Candidate Performance and Observable Audience Response: Laughter and Applause-Cheering During the First 2016 Clinton-Trump Presidential Debate.

Raucous audience applause-cheering, laughter, and even booing by a passionately involved electorate marked the 2016 presidential debates from the start of the primary season. While the presence and intensity of these observable audience responses (OARs) can be expected from partisan primary debates, the amount of not just laughter, but also applause-cheering and booing during the first general election debate between Hillary Clinton and Donald Trump was unprecedented. Such norm-violating audience behavior raises questions concerning not just the presence, strength, and timing of these OAR, but also their influence on those watching on television, streaming video, or listening to radio.