How does trade policy uncertainty affect green innovation in the USA and China? A nonlinear perspective.

Green innovations are the most critical factor in promoting environmental sustainability worldwide. Trade can speed up the adoption of green innovations by facilitating the transfer of information, skills, and technology. However, trade policy uncertainty can create significant challenges for businesses investing in eco-innovations, leading to increased risk, reduced investment, and slower progress toward sustainable technologies.

Exploring the impact of formal and informal finance on green innovation under the lens of carbon neutrality.

In order to reduce environmental deterioration and promote sustainable growth, green innovation-which includes ecologically friendly technology and practices-has become a top priority of policymakers worldwide. This research investigates how formal and informal finance affects green innovation in highly polluted high, middle-, and low-income economies, using data spanning from 2007 to 2021. For analyzing the empirical link between formal finance, informal finance, and green innovation, we have employed the 2SLS and GMM estimation techniques.

Investigating the environmental externalities of digital financial inclusion and the COVID-19 pandemic: an environmental sustainability perspective.

Financial inclusion enhances economic growth by facilitating businesses and individuals to access financial resources. Financial inclusion also contributes to environmental sustainability; however, very few studies have explored the link between financial inclusion and the environment. Also, the impact of the COVID-19 pandemic on environmental performance remains unexplored.

How to achieve sustainable buyer-seller relationship in social commerce? The effect of network closure on ties evolution.

The fact that most buyer-seller ties in the social commerce community are easy to form but hard to keep has brought the "social bubble" into social commerce. Following the literature streams of network closure and social commerce and based on the longitudinal dataset of an online social commerce community over a year, this article explores the buyer-seller ties evolution in the social commerce community through two stages, that is, ties emergence versus ties persistence. In this study, the authors build a hazard model and estimate with a semiparametric partial likelihood method.

The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People's Willingness to Protect the Environment.

This study used a 2 × 2 experimental design to explore the effects of message type (non-narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) of low-carbon-themed social media short videos on people's willingness to protect the environment.

Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks.

In social networks, consumers gather to form brand communities, and the community structure significantly impacts the dissemination of brand information. Which communication strategy is more conducive to information dissemination in different structured brand communities? Considering the above factors, we propose the word-of-mouth (WOM) agent model based on the traditional rumor model and bass model, in which the brand WOM spreading is affected by the user's psychological mechanisms, the network structure, and other factors. Through simulation experiments, the results showed the following: (1) the conclusion of the traditional bass model is no longer applicable to social marketing in brand information diffusion, that is, the effect of external marketing stimulation on information dissemination is limited.

The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community.

As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. For many companies, inviting celebrities has become a shortcut to attract new followers. Considering the unsustainability and high cost of the celebrity host mode, some companies switched to using their own branded broadcasters to attract followers.

Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study.

The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers. Although past studies have revealed consumer motivations for participating in virtual brand communities, they fail to answer an important question: Why is it so easy for some virtual brand communities to attract users while others have such difficulty? In this study, product characteristics are hypothesized to be important factors that determine consumer motivation to participate in brand communities.

The role of green innovation and tourism towards carbon neutrality in Thailand: Evidence from bootstrap ADRL approach.

The recent years have been marked by the role of green tech innovation in decreasing carbon emissions worldwide to attain the carbon neutrality target. Despite many studies examining the nexus between the former and energy consumption, tech innovation's effects on CO2 releases have not been extensively researched, and the extant empirical findings are often contradictory. Also, a major concern regarding the available literature is the scarcity of papers that scan the impact of tourism on carbon emissions, even though the industry has a high potential to affect ambient air pollution.