Unpacking greenwashing: The impact of environmental attitude, proactive strategies, and network embeddedness on corporate environmental performance.

Though there are considerable attention given to the consequences of greenwashing, however companies efforts to reduce greenwashing is still underexplored. Beside mounting pressures of stakeholders asking firms to revise their environmental orientation in order to reduce perceived greenwashing. Hence, the purpose of current study is to examine the impact of firms' environmental attitude, proactive environmental strategy, and network embeddedness on corporate environmental performance through perceived greenwashing.