Publications by authors named "Yunzhang Tian"

Online sharing platforms are a new form of enterprising organizations. Their interaction with users exhibits unique characteristics. Based on the extant literature on psychological contracts and interviews, a survey, and statistical analyses of online ride-hailing users, we explore the dimension, content, and role of platform psychological contracts.

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Hiking is a form of green tourism which deserves promotion and popularization, especially in present day China. However, the risks inherent in hiking could have a negative impact on the development of hiking tourism. It is important to better understand how people perceive the risks of hiking and what type of experience attributes they prefer.

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