Publications by authors named "Yufan Zhai"
Behav Sci (Basel)
October 2024
Article Synopsis
- Research on China's expanding RV tourism industry is limited, leading to the development of an extended model of goal-directed behavior (EMGB) to better understand tourist intentions.
- The EMGB includes key factors like perception of infection, social media influence, infrastructure perception, and perceived benefits of drive tourism, and effectively predicts tourists' behaviors.
- Survey results from 545 RV tourists indicate that the EMGB provides a better explanation of behavioral intentions and highlights additional moderators like time, economic capability, age, and region, offering useful insights for marketers and policymakers.
