Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok.

The penetration of short-form content in daily life is undeniable. TikTok is one of the most popular and fastest-growing short-form video applications globally. This study examined the underlying motives for using TikTok and explored differences in psychological symptoms related to TikTok usage patterns (i.

The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility.

This study investigated how human likeness (human-like vs. avatar-like) and agency (avatar vs. agent) interact to determine source credibility and the intention to interact with virtual influencers.

The Psychological Consequences of Envying Influencers on Instagram.

This study examines how being envious toward social media influencers (SMIs) relates to users' affective well-being. An online survey was conducted in which 305 U.S.

Licensing Effect of Pro-Environmental Behavior in Metaverse.

The Metaverse is an important virtual venue in people's daily lives. This study examined whether pro-environmental behaviors in the Metaverse with a self-customized avatar lead to licensing effects, thereby reducing pro-environmental intention in reality. In addition, the study examined the mediating effect of self-presence on the relationship between avatar customization and pro-environmental behavior.

Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns.

The development of novel technologies has increasingly complicated the issue of users' privacy. This study aimed to investigate the impact that the types of information as well as agents have on perceptions of privacy risks and concerns. The results showed that participants perceived privacy risk and were most concerned when they were asked to provide digital life information, followed by being asked for digital footprint information, and even more so when they were asked to provide this information to a human agent instead of an artificial intelligence agent.

My Privacy and Control Matter: Understanding Motivations for Using Untact Services.

This study's aim was to uncover psychological and social motives for using untact services and to explore the relationships between identified motivations and attitudinal and continuous behavioral intention variables. We conducted a survey with 328 untact service users, and used exploratory and confirmatory factor analysis to find underlying motivations. The findings suggest that users of untact services have four primary motives.

#DeleteFacebook: Antecedents of Facebook Fatigue.

Despite the trend of leaving Facebook (#DeleteFacebook campaign), investigation on both the social and psychological factors affecting Facebook fatigue is limited. This study aims to explore the social and psychological antecedents of Facebook fatigue and identify the effects of the antecedents on overall Facebook fatigue. A total of 327 Facebook users participated in an online survey.

Effects of Gender and Relationship Type on the Response to Artificial Intelligence.

Artificial intelligence (AI) has had a huge impact on our lives. In this study, we suggest that when people interact with AI, they regard the AI as a social actor and apply interpersonal relationship norms. This study employed a 2 × 2 between-subjects design to identify the effects of an AI's relationship type and gender on a human's response to an AI speaker (relationship type: friend vs.

Hide-and-Seek: Narcissism and "Selfie"-Related Behavior.

While prior research has examined the relationship between narcissism and self-promoting behaviors on social media (e.g., posting selfies), little is known about the extent to which individuals' level of narcissism relates to how involved they are in other people's feedback (e.

Pictures Speak Louder than Words: Motivations for Using Instagram.

While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between identified motivations and key attitudinal and behavioral intention variables. A comprehensive survey was developed in which a total of 212 Instagram users evaluated their motivation, primary activities, use intention, and attitude regarding Instagram.

How Culture Influences the "Social" in Social Media: Socializing and Advertising on Smartphones in India and the United States.

The importance of the mobile phone is evidenced by predictions that there will be 1.76 billion smartphone users worldwide at the start of 2015. A country that is spearheading this movement toward the digital era is India.

Understanding the role of cigarette promotion and youth smoking in a changing marketing environment.

In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000.