Effect of ecoliteracy on farmers' participation in pesticide packaging waste governance behavior in rural North China.

Farmers' participation in pesticide packaging waste (PPW) governance is important for improving agricultural pollution and achieving sustainable agricultural development. By incorporating the theory of planned behavior, value-belief-norm theory, cognition and behavior theory etc., we construct a theoretical model comprising "ecoliteracy-farmers' WTP in PPW governance-participation in PPW governance behavior.