Does the Brief Implicit Association Test measure semantic or affective valence representations?

Valence, the representation of a stimulus as positive or negative, is fundamental to conceptualizing attitudes and their empirical research. Valence has two potential representations: semantic and affective. The current line of studies investigates the degree to which the congruency effect of the Brief Implicit Association Test (BIAT), often used as an indirect evaluation measure, reflects affective or semantic aspects of valence.

Studies on the functions and mechanisms of shame and pride: A systematic examination of the relationship between shame/pride and concealment/exposure behaviors.

A series of four studies systematically investigated the boundary conditions of the shame-concealment/pride-exposure relationship through an experimental paradigm. Experiment 1 developed an experimental procedure to assess the shame/pride-concealment/exposure relationship. Shame and pride were induced by randomly assigning participants to either low or high fictitious IQ score conditions, followed by an assessment of concealment and exposure behaviors.