Cultural Variability in the Attribute Framing Effect.

An intriguing phenomenon that arises from decision making is that the decision maker's choice is often influenced by whether the option is presented in a positive or negative frame, even though the options are, , identical to one another. Yet, the impact of such differential framing of equivalent information, referred to as the attribute framing effect, may not be the same for every culture; rather, some cultures may be more readily influenced by the differentially valenced frames than others (i.e.

Broadening the stimulus set: Introducing the American Multiracial Faces Database.

Face-based perceptions form the basis for how people behave towards each other and, hence, are central to understanding human interaction. Studying face perception requires a large and diverse set of stimuli in order to make ecologically valid, generalizable conclusions. To date, there are no publicly available databases with a substantial number of Multiracial or racially ambiguous faces.