Applying linear programming in evaluating employees in higher education: A case study.

In the past few decades, any type of organization, from factories to government organizations, the banking sector, or educational institutions concentrates on increasing profit margins. To achieve this, one of the key factors is to achieve maximum output with minimum resources (input). Therefore, having an optimal plan to apply the resources has become extremely important for organizations.

Applying the goal programming in the management of the 7P marketing mix model at universities-case study.

The decision-making relating to effective marketing is less supported by operational methodologies and optimizing methods in high education sectors than in the companies. This paper presents an application of goal programming as an aid for the optimizing marketing mix elements. It describes a project undertaken at one of the Universities in Poland considering the marketing mix includes all 7Ps elements at University.