Uncovering a pseudoscience: an analysis of 'biological dentistry' Instagram posts.

Objective: This infodemiology study aimed to analyze characteristics of English-language Instagram posts on 'Biological Dentistry'.

Materials And Methods: Using CrowdTangle, we analyzed 500 'Biological Dentistry' posts published on Instagram from May 2017 to May 2022. Two researchers assessed each post for facticity, motivation, author's profile, sentiment, and interaction metrics.