Anchoring has little effect when forming first impressions of facial attractiveness.

First impressions based on facial appearance affect our behaviour towards others. Since the same face will appear different across images, over time, and so on, our impressions may not be equally weighted across exposures but are instead disproportionately influenced by earlier or later instances. Here, we followed up on previous work which identified an anchoring effect, whereby higher attractiveness ratings were given to a person after viewing naturally varying images of their face presented in descending (high-to-low), rather than ascending (low-to-high), order of attractiveness of these images.

From Pictures to the People in Them: Averaging Within-Person Variability Leads to Face Familiarization.

Familiar faces can be confidently recognized despite sometimes radical changes in their appearance. Exposure to within-person variability-differences in facial characteristics over successive encounters-contributes to face familiarization. Research also suggests that viewers create mental averages of the different views of faces they encounter while learning them.