Impact of consumer information capability on green consumption intention: the role of green trust and media publicity.

In the context of the digital information era, consumers' information capability plays a crucial role in shaping their green consumption intention. To delve deeper into the dynamics of how information capability influences consumers' green consumption intention, this study constructs a theoretical model grounded in information asymmetry theory and cognitive bias theory. Additionally, the mediating role of green trust and the moderating role of media publicity are incorporated to comprehensively investigate the influence mechanism of information capability on consumers' green consumption intention.