Realizing consumers' existential dreams via product marketing and mixed reality: a perspective based on affective neuroscience theories.

In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize consumers' existential dreams. MR, with its unique capacity to blend the virtual and real worlds, can enhance the consumer experience by creating immersive, personalized environments that resonate with consumers' existential aspirations. Insights from affective neuroscience, specifically the brain's processing of emotions, guide the development of emotionally engaging marketing strategies, which strengthen the connection between consumers, products, and brands.

[Census of pesticide residues and suggestions for control in traditional Chinese medicine].

In our study, 198 types of pesticides in 120 types 333 lots of traditional Chinese medicine (TCM), which were reasonably classified according to its matrix property, were determined by using the pretreatment platform and gas chromatography-mass spectrometry method. As a result, 158 were contaminated with pesticides. However, the content of pesticides in most TCM was very low.

[Purification of EGCG monomer from the extracts of tea by high speed countercurrent chromatography].

Objective: To investigate the feasibility and techniques for purifying epigallocatechin-3-gallate (EGCG) by high speed countercurrent chromatography (HSCCC).

Methods: A HSCCC unit was used for the purification of EGCG from the extracts of tea.

Results: The preferable solvent system was composed of Ether-Ethyl Acetate-H2O (4:10: 25, V/V), and the preferable technical conditions were as follows: the temperature was 35 degrees C, the rotation speed was 800 r/min and the mobile phase flow-rate was 2.

[Purification of Ganoderma lucidum polysaccharide by ultrafiltration technology].

Objective: To investigate the feasibility and technology for purifying Ganodermna lucidum polysaccharide (GLP) by ultrafiltration.

Methods: A spire roll ultrafiltration unit was selected to purify GLP.

Results: Purity of 73.

[Study on isolation of Chlorogenic acid from Eucommia ulmoides leaves by ultrafiltration technique].

Objective: To isolate and purify Chlorogenic acid from Eucommia ulmoides leaves by ultrafiltration technique.

Methods: Chlorogenic acid transferring ratio was investigated by temperature, pressure, time, cut-off molecular mass.

Results: The optimal conditions for the ultrafiltration technique were finally determined.