Optimal Inter-Organization Control of Collaborative Advertising with Myopic and Far-Sighted Behaviors.

This paper investigates the optimal inter-organization control of collaborative advertising considering the myopic and far-sighted behaviors. Taking a two-echelon supply chain as an example, four kinds of differential game models including myopic Stackelberg game, far-sighted Stackelberg game, myopic cooperative game and far-sighted cooperative game are studied. The results show that the optimal advertising efforts of both manufacturer and retailer in the myopic situation decrease with time.

Optimal control of carbon emission reduction strategies in supply chain with wholesale price and consignment contract.

To further reduce carbon emissions, supply chain members implement the low-carbon production process and use varieties of contracts to coordinate the channel. Considering the effect of emission reduction, this paper studies a two-echelon supply chain consisting of one manufacturer and one retailer. Two supply chain members dedicate to maximize profits by reducing their products' carbon emissions under two different contracts: the wholesale price contract and the consignment contract.

Research on energy efficiency improvement in a supply chain with discontinuous market demand.

In many countries, products are divided into several grades according to their energy efficiencies by the government. It leads to the discontinuous market demand for the products with different governmental energy efficiency certifications and further influences the relevant strategies of firms. Considering both increasing consumer environmental awareness and strict governmental grading standard, this paper develops a Stackelberg differential game between a manufacturer and a retailer.