Research on the Influence Mechanism of Consumers' Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising.

In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it. This study constructed a conceptual model based on Stimulus-Organism-Response (SOR) theory, Approach-Avoidance Theory, and Brand Avoidance Theory to investigate the influence mechanism of consumers' perceived risk on the avoidance behavior of online targeted advertising via an online survey.

[Research progress on relationship between urban greenspace distribution and the socioeconomic characteristics of residents].

Urban greenspace, which serves as a place for residents to connect with nature and relax, provides important ecosystem services. Access to greenspace is often related to the socio-economic characteristics of residents, which received a lot attention from researchers and practitioners. Previous studies have mostly focused on single city to analyze the spatial relationship between greenspace distribution and residents' characteristics.