Towards more effective online environmental information provision through tailored Natural Language Generation: Profiles of Scottish river user groups and an evaluative online experiment.

As a result of societal transformations, political governance shifts, and advances in ICT, online information has become crucial in efforts by public authorities to make citizens better stewards of the environment. Yet, their environmental information provision may not always be attuned to end users' rationales, behaviours and appreciations. This study revolves around dynamic river level information provided by an environmental regulator - updated once a day or more, and collected by a sensor network of 333 gauging stations along 232 Scottish rivers.