The Influence of Food Names with Different Levels of Concreteness on Evaluations of Food Deliciousness and Healthiness.

Recently, many restaurateurs in the food and beverage industry started using vague and abstract names to label their dishes. However, the influence of the concreteness of food names on consumers' evaluations of food remains unclear. Therefore, the present study investigated people's perceptions of food names with different levels of concreteness and their evaluations of food deliciousness and healthiness through two experiments.

Unveiling Unexpected Selfless Collectivism: Exploring Variances in Moral Beliefs Across Cultural Values.

Purpose: The impact of moral beliefs on individuals' moral judgments, particularly within the framework of contrasting cultural values such as collectivism and individualism, continues to be a subject of interest. This research delves into whether individuals with distinct values display differences in moral beliefs, with a specific focus on selflessness.

Methods: Through experiment 1 and 2, we scrutinize the moral judgments of individuals with diverse values concerning pro-social behaviors driven by selflessness and in-group favoritism.

Unperceived, the impact of information gap design plateware on food waste.

Curiosity is a powerful motivator of behaviour. Although there have been some studies pertaining to the application of curiosity in the realm of food, research examining the potential to influence consumer food waste behaviour through the induction of curiosity is lacking. This study conducted two onsite dining experiments to explore the role and mechanism of curiosity in reducing food waste in a real dining environment by utilising an information gap design in tableware to induce participants' curiosity.

Unveiling the Paradox of Selflessness: Exploring Perceptions of Hypocrisy and Priority Outgroup in Intergroup Moral Dilemmas.

Purpose: This study examines the impact of prioritizing the out-group in intergroup moral dilemmas. The research aims to achieve three primary objectives: 1) investigating the relationship between out-group prioritization and perceptions of hypocrisy, 2) exploring the influence of perceived hypocrisy and negative emotions on moral judgments, and 3) uncovering the underlying reasons for perceiving outgroup prioritization as hypocritical.

Methods: Experiments 1, 2 and 3 involved presenting Chinese participants with out-group rescuers and in-group rescuers and asking them to rate the two on three dimensions: level of hypocrisy, level of morality, and negative emotions toward the rescuers.

Girls Tolerate Girls, men condemn men: Gender differences in the impact of beautification strategies on trustworthiness and morality evaluation.

It's not just women who aspire to enhance their appearance; it's a universal human desire. An increasing number of men are gradually embracing beautification strategies as well. The impact of gender on perceptions of strategies users remains uncertain.

The Effect of Beautification Strategies on Mating Popularity Judged by Men from the People's Republic of China.

Contemporary women frequently employ beautification strategies. The impact of such strategies, such as plastic surgery, on mating popularity in different mate contexts remains unclear. To investigate this issue, the current study conducted two experiments.

The Effect of Moral Behavior on Facial Attractiveness.

Purpose: Evaluating face attractiveness is a core aspect of face perception, which plays an important role in impression formation. A more reliable source of information in impression formation is moral behavior, which forms the primary basis for the comprehensive evaluation of others. Previous studies have found that one can easily form an association when faces and moral behaviors are presented together, which in turn affects facial attractiveness evaluation.

Keeping Morality "on the Straight" and Never "on the Bend": Metaphorical Representations of Moral Concepts in Straightness and Curvature.

The study of moral conceptual metaphors has been an important topic in recent years. In Chinese culture, the concepts of curvature and straightness are given certain semantic contents, in which curvature refers to being sly while straightness refers to having integrity. In the present study, we used the Implicit Association Test (IAT) paradigm (Experiment 1) and the Stroop paradigm (Experiment 2) to investigate whether there are metaphorical representations of curvature and straightness in moral concepts.

Morality is Supreme: The Roles of Morality, Fairness and Group Identity in the Ultimatum Paradigm.

Purpose: A large number of decision-making need to be carried out in the context of social interactions. Previous studies have demonstrated the impact of fairness perception, moral judgment, and group identity on decision-making. However, there is no clear conclusion as to how the effect of these factors existing simultaneously on decision-making and the extent to which these factors play a role.

Emotion concept in perception of facial expressions: Effects of emotion-label words and emotion-laden words.

Emotion perception, the ability to detect and categorize the emotions of others, is an important component of social competence. The basic emotion theory and constructed emotion theory remain controversial over the role of emotional semantic information in the processing of facial expressions. In the present study, in order to explore the mechanism of emotional semantic information in different processing stages of facial expressions, we used the ERPs to investigate the effects of emotion-label words (e.

The Voice of Morality: The Two-Way Relationship Between the Beauty of Voice and Moral Goodness.

Background: Morality is a point of great concern to us in our social interactions. We also assess people's morality based on a variety of external factors. Research has found that the beauty of faces can influence people's moral assessments, and that moral assessments can in turn influence our judgments about the beauty of faces.

Ugly food, not eat: the eating intention of emotional eater for different esthetic food.

Background: Emotional eaters eat to relieve their emotions. However, food also contains esthetic information. People generally perceive ugly food as unhealthy and unpalatable.

Solid or Liquid Food-The Intention to Eat Different Foods under Negative Emotions.

Food can relieve an individual's emotions, especially for emotional eaters. For instance, chewing alleviates negative emotions. Solid and liquid foods comprise a huge part of our daily lives, and the chewiness of solid foods is always high.

Does a beautiful environment make food better - The effect of environmental aesthetics on food perception and eating intention.

Generally, people prefer to dine in beautiful environments. Previous studies have reported that environmental factors affect an individual's perception of food; however, little is known about the effect of environmental aesthetics on food perception. In Experiment 1, we used photographs of restaurant (1a) or non-restaurant (1b) environments with high or low aesthetic value, paired with images of foods, and participants were asked to rate the visual, olfactory, and gustatory aesthetic value of the food.

Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception.

Interest has been growing in the role of subjective aesthetics in the field of food. This study explored the mechanisms by which the aesthetic appeal of plate patterns influences consumers' perceptions of food. Three experiments were conducted to compare whether different levels of beauty and types of plate pattern aesthetics (classical versus expressive) affected the perceptions of tastiness and healthiness of the food offered.

The impact of action observation and motor imagery on the aesthetic preference of Chinese calligraphy.

The creation of artwork requires motor activity. However, few empirical studies have directly explored the relationship between the experience of an artist's action and aesthetic experience. This study aimed to examine the effect of observing and imagery of the artist's action on the participants' aesthetic preferences.

Spacious Environments Make Us Tolerant-The Role of Emotion and Metaphor.

The physical environment plays an important role in moral cognition. Previous research has demonstrated that the physical environment affects individual moral judgment. Investigators have argued that the environment influences moral judgment through emotion and cognition, such as during metaphor processing.

The effect of aging on facial attractiveness: An empirical and computational investigation.

How does aging affect facial attractiveness? We tested the hypothesis that people find older faces less attractive than younger faces, and furthermore, that these aging effects are modulated by the age and sex of the perceiver and by the specific kind of attractiveness judgment being made. Using empirical and computational network science methods, we confirmed that with increasing age, faces are perceived as less attractive. This effect was less pronounced in judgments made by older than younger and middle-aged perceivers, and more pronounced by men (especially for female faces) than women.

The Impact of Motor Imageries on Aesthetic Judgment of Chinese Calligraphy: An fMRI Study.

Previous behavioral studies on aesthetics demonstrated that there was a close association between perceived action and aesthetic appreciation. However, few studies explored whether motor imagery would influence aesthetic experience and its neural substrates. In the current study, Chinese calligraphy was used as the stimuli to explore the relationship between the motor imagery and the aesthetic judgments of a participant using functional magnetic resonance imaging.

Environmental Aesthetic Value Influences the Intention for Moral Behavior: Changes in Behavioral Moral Judgment.

The environment affects moral behavior. Previous research found that a beautiful environment leads to pro-social behavior, which is related to behavioral intention. However, the effect of environmental aesthetic value on immoral and moral behavior remains unclear.

The effect of action observation on aesthetic preference of Chinese calligraphy: An fMRI study.

Introduction: There is some evidence suggesting that movement perception has an effect on aesthetic experience. However, the neural mechanisms underlying the observation of creators' creative action (the process that calligraphers create calligraphy) remain unclear.

Methods: In this study, participants were scanned with fMRI while performing aesthetic judgments on Chinese calligraphy images with/without action observation.

Human spatial navigation: Neural representations of spatial scales and reference frames obtained from an ALE meta-analysis.

Humans use different spatial reference frames (allocentric or egocentric) to navigate successfully toward their destination in different spatial scale spaces (environmental or vista). However, it remains unclear how the brain represents different spatial scales and different spatial reference frames. Thus, we conducted an activation likelihood estimation (ALE) meta-analysis of 47 fMRI articles involving human spatial navigation.

The Role of Understanding on Architectural Beauty: Evidence From the Impact of Semantic Description on the Aesthetic Evaluation of Architecture.

There is evidence that greater aesthetic experience can be linked to artworks when their corresponding meanings can be successfully inferred and understood. Modern cultural-expo architecture can be considered a form of artistic creation and design, and the corresponding design philosophy may be derived from representational objects or abstract social meanings. The present study investigates whether cultural-expo architecture with an easy-to-understand architectural appearance design is perceived as more beautiful and how architectural photographs and different types of descriptions of architectural appearance designs interact and produce higher aesthetic evaluations.

The neural mechanism of aesthetic judgments of dynamic landscapes: an fMRI study.

Most previous neuroaesthetics research has been limited to considering the aesthetic judgment of static stimuli, with few studies examining the aesthetic judgment of dynamic stimuli. The present study explored the neural mechanisms underlying aesthetic judgment of dynamic landscapes, and compared the neural mechanisms between the aesthetic judgments of dynamic landscapes and static ones. Participants were scanned while they performed aesthetic judgments on dynamic landscapes and matched static ones.

Contrast Effect of Facial Attractiveness in Groups.

Research on facial attractiveness is an important part of aesthetics. Most relevant studies in the area have focused on the influence of individual perspectives on facial attractiveness, but it is necessary to consider the effect of contextual information on facial attractiveness. In this study, we examine the influence on attractiveness of special faces in a given group.