A Blockchain Technology Introduction Strategy for Asymmetric Sharing Platforms under Different Homing Behaviors of Both Sides.

To address user privacy concerns and improve user trust levels, sharing platforms are commencing to focus on investing in blockchain technology. This study focuses on blockchain technology investment and pricing strategies for two asymmetric sharing platforms. By constructing a Hotelling model, we investigate the investment strategies of the two asymmetric platforms regarding blockchain technology under different user attribution behaviours, i.