Understanding Key Factors Influencing Consumers' Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins.

Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling. The proposed conceptual model identified key factors that are driving and inhibiting consumer willingness to try, buy, and pay a price premium for mycoprotein.

Effect of glycerol concentration and carboxy methyl cellulose on biodegradable film characteristics of seaweed waste.

waste seaweed has high cellulose content. Therefore, it could be potentially used as a raw material for biodegradable films to replace plastic. A plastic film is its moisture resistance, and this property allows plastic films to be used as packaging materials and biodegraded by microbes.