Assessing consumer awareness about mercury in fish.

The study discussed in this article was conducted to determine if a retail-based educational campaign would be an effective tool to inform consumers about mercury in fish. In 2005, the Rhode Island (RI) Department of Health, in conjunction with the RI Food Dealers Association, conducted surveys in eight supermarkets to assess consumers' knowledge and awareness of mercury in fish. A presurvey was administered to 523 respondents as they prepared to exit the store June 17-19.