Publications by authors named "Whitelaw Kerry"

Management of minor ailments through self-care and self-medication brings both benefits and risks that can be mitigated if consumers and pharmacy personnel engage in information exchange during over-the-counter (OTC) consultations. Explore the feasibility of interventions using situational cues to promote information exchange between pharmacy personnel and consumers, during OTC consultations. Intervention tools were developed prior to conducting the study, in two community pharmacies in Perth, Western Australia.

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(1) Background: Community pharmacy personnel help mitigate risks of self-care by consumers who seek over-the-counter (OTC) medicines or treatment of symptoms and/or conditions. Exchange of information facilitates the OTC consultation, but pharmacy personnel often report difficulties in engaging consumers in a dialogue. The aim of this study was to describe the development of a behaviour change intervention to enhance information exchange between pharmacy personnel and consumers during OTC consultations in community pharmacies.

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Background: Easy access to effective over-the-counter (OTC) treatments allows self-management of some conditions, however inappropriate or incorrect supply or use of OTC medicines can cause harm. Pharmacy personnel should support consumers in their health-seeking behaviour by utilising effective communication skills underpinned by clinical knowledge.

Objective: To identify interventions targeted towards improving communication between consumers and pharmacy personnel during OTC consultations in the community pharmacy setting.

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Article Synopsis
  • Consumers often self-medicate for minor ailments using over-the-counter (OTC) medicines but show resistance to engaging with pharmacy personnel during consultations.
  • Focus groups revealed that many consumers lack understanding of pharmacists' professional roles and prefer seeking specific products over discussing symptoms, leading to limited information exchange.
  • Pharmacy staff emphasize the importance of consumer safety and privacy, indicating a need for better communication skills and consumer education about pharmacists' responsibilities to enhance engagement in OTC consultations.
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