Publications by authors named "Weihan Rong"
Article Synopsis
- This paper looks at how the Consumer-based Model of Authenticity (C-BA) works in historic areas for tourists.
- It studies how authenticity affects tourists' desire to come back, focusing on two types: object-based and existential authenticity.
- The results show that keeping the real, authentic feel of these places is super important to make visitors happy and encourage them to return.