Cognitive dissonance resolution depends on executive functions and frontal lobe integrity.

The free choice paradigm constitutes one of the most explored paradigms of cognitive dissonance research. Typically, once asked to choose between two similarly rated items, subjects subsequently exhibit an increased preference for chosen items and a decreased preference for rejected ones. Recent studies have demonstrated that such choice-induced preference change (CIPC) occur exclusively for remembered choices, suggesting a mechanism that ensures subjective coherence across time.