The effects of music mood and binaural beats on academic advertising.

How music affects our mood, cognition, and feelings has been studied extensively. Since the effect of music on mood and cognition has been demonstrated many times, it has found significant applications, particularly in advertising. In recent years, the use of music in advertising has grown significantly, with 86 % of advertisements now incorporating some form of musical stimuli.

Cooling suits, physiological response, and task performance in hot environments for the power industry.

Heat stress on workers working outdoors in the power industry may result in fatigue and deterioration in task performance. This research collected and analyzed data on task performance of workers working indoors and outdoors with and without a cooling suit. The task performance was compared on the basis of heart rate, oxygen consumption, tympanic temperature, subjective responses, productivity, and error rates.