Skin-Lightening Products: Consumer Preferences and Costs.

Disorders of skin hyperpigmentation have an appreciable impact on quality of life, carrying social and cultural importance that influences widespread consumer demand for cosmetic lightening products. We sought to investigate product factors that may influence consumer preference when choosing an over-the-counter cream for skin-lightening purposes. The keyword "lightening cream" was searched in the "Beauty and Personal Care category" of online retailer Amazon.