Brand social media marketing strategies for foods consumed by children and adolescents in Argentina.

Introduction. As per the National Survey on Nutrition and Health, in Argentina, 4/10 children and adolescents aged 5-17 years are overweight. Objective.

Brand website marketing strategies for foods and beverages consumed by children and adolescents in Argentina.

The Internet has allowed the expansion of food and beverage advertising in different media. The objective of this study was to identify the marketing strategies used in brand websites of foods and beverages consumed by children and adolescents, and classify them based on the Food Guidelines for the Argentinean Population. The foods and beverages most commonly consumed by the child and adolescent population as per the Survey on Nutritional Food Intake of the Autonomous City of Buenos Aires were selected.

Non-nutritive sweeteners: children and adolescent consumption and food sources.

Unlabelled: The availability of food and beverages with non-nutritive sweeteners (NNSs) has increased in recent years.

Objectives: To estimate NNSs consumption among children and adolescents in the Autonomous City of Buenos Aires, the prevalence of a daily intake higher than acceptable, and the main food and beverages contributing to it.

Material And Methods: Descriptive study about the information collected in the First Food and Nutritional/Nutrition Survey of Buenos Aires City, which was conducted in 2011 and included 2664 children and adolescents aged 2-18 years.