Correction: The Prediction of Market-level Food Choices by the Neural Valuation Signal.

[This corrects the article DOI: 10.1371/journal.pone.

The prediction of market-level food choices by the neural valuation signal.

Neuroimaging studies have demonstrated the ability to use the brain activity of a group of individuals to forecast the behavior of an independent group. In the current study, we attempted to forecast aggregate choices in a popular restaurant chain. During our functional magnetic resonance imaging (fMRI) study, 22 participants were exposed to 78 photos of dishes from a new menu of a popular restaurant chain.