Publications by authors named "V A Adekiya"
Article Synopsis
- Developing countries like Nigeria lose money because people travel abroad for medical care, unaware that they can get similar treatments locally.
- A study was done with 190 doctors at a hospital in Ile Ife, Nigeria, to see how they feel about healthcare marketing.
- Most doctors know about the services offered at their hospital and believe that marketing is important, saying it can help reduce medical tourism and improve the quality of care.
