Planning-to-binge: Time allocation for future media consumption.

The prevalence of streaming media has led firms to embrace the phenomenon of "binge-watching" by offering entire multipart series simultaneously. Such "on-demand" availability allows consumers to choose how to allocate viewing time, but such decisions have received little attention in the literature. Across several studies, we show that individuals can binging in advance by allocating time in ways that aggregate episode consumption.

Gender differences in "optimistic" information processing in uncertain decisions.

Decision-makers often are faced with uncertain situations in which they have incomplete information. While risky decisions include the probabilities of the possible outcomes, ambiguous decisions involve both unknown probabilities and unknown outcomes. Prior research has suggested that there are differences in how men and women evaluate risk, but evidence related to gender and ambiguity is mixed.

The unlikelihood effect: When knowing more creates the perception of less.

People face increasingly detailed information related to a range of risky decisions. To aid individuals in thinking through such risks, various forms of policy and health messaging often enumerate their causes. Whereas some prior literature suggests that adding information about causes of an outcome increases its perceived likelihood, we identify a novel mechanism through which the opposite regularly occurs.

Category Congruence of Display-Only Products Influences Attention and Purchase Decisions.

In e-commerce settings, shoppers can navigate to product-specific pages on which they are asked to make yes-or-no decisions about buying a particular item. Beyond that target, there are often other products displayed on the page, such as those suggested by the retailers' recommendation systems, that can influence consumers' buying behavior. We propose that display items that come from the same category as the target product (matched) may enhance target purchase by increasing the attractiveness of the presented opportunity.

Dissociable components of the reward circuit are involved in appraisal versus choice.

People can evaluate a set of options as a whole, or they can approach those same options with the purpose of making a choice between them. A common network has been implicated across these two types of evaluations, including regions of ventromedial prefrontal cortex and the posterior midline. We test the hypothesis that sub-components of this reward circuit are differentially involved in triggering more automatic appraisal of one's options (Dorsal Value Network) versus explicitly comparing between those options (Ventral Value Network).

The evil of banality: When choosing between the mundane feels like choosing between the worst.

Our most important decisions often provoke the greatest anxiety, whether we seek the better of two prizes or the lesser of two evils. Yet many of our choices are more mundane, such as selecting from a slate of mediocre but acceptable restaurants. Previous research suggests that choices of decreasing value should provoke decreasing anxiety.

Timing in the absence of clocks: encoding time in neural network states.

Decisions based on the timing of sensory events are fundamental to sensory processing. However, the mechanisms by which the brain measures time over ranges of milliseconds to seconds remain unclear. The dominant model of temporal processing proposes that an oscillator emits events that are integrated to provide a linear metric of time.

Experience-dependent plasticity in adult visual cortex.

Experience-dependent plasticity is a prominent feature of the mammalian visual cortex. Although such neural changes are most evident during development, adult cortical circuits can be modified by a variety of manipulations, such as perceptual learning and visual deprivation. Elucidating the underlying mechanisms at the cellular and synaptic levels is an essential step in understanding neural plasticity in the mature animal.

Different forms of homeostatic plasticity are engaged with distinct temporal profiles.

Global changes in network activity have been reported to induce homeostatic plasticity at multiple synaptic and cellular loci. Though individual types of plasticity are normally examined in isolation, it is their interactions and net effect that will ultimately determine their functional consequences. Here we examine homeostatic plasticity of both inhibition and intrinsic excitability in parallel in rat organotypic hippocampal slices.

Temporal specificity of perceptual learning in an auditory discrimination task.

Although temporal processing is used in a wide range of sensory and motor tasks, there is little evidence as to whether a single centralized clock or a distributed system underlies timing in the range of tens to hundreds of milliseconds. We investigated this question by studying whether learning on an auditory interval discrimination task generalizes across stimulus types, intervals, and frequencies. The degree to which improvements in timing carry over to different stimulus features constrains the neural mechanisms underlying timing.

Mechanisms and significance of spike-timing dependent plasticity.

Hebb's original postulate left two important issues unaddressed: (i) what is the effective time window between pre- and postsynaptic activity that will result in potentiation? and (ii) what is the learning rule that underlies decreases in synaptic strength? While research over the past 2 decades has addressed these questions, several studies within the past 5 years have shown that synapses undergo long-term depression (LTD) or long-term potentiation (LTP) depending on the order of activity in the pre- and postsynaptic cells. This process has been referred to as spike-timing dependent plasticity (STDP). Here we discuss the experimental data on STDP, and develop models of the mechanisms that may underlie it.

A model of spike-timing dependent plasticity: one or two coincidence detectors?

In spike-timing dependent plasticity (STDP), synapses exhibit LTD or LTP depending on the order of activity in the presynaptic and postsynaptic cells. LTP occurs when a single presynaptic spike precedes a postsynaptic one (a positive interspike interval, or ISI), while the reverse order of activity (a negative ISI) produces LTD. A fundamental question is whether the "standard model" of plasticity in which moderate increases in Ca(2+) influx through the N-methyl-D-aspartate (NMDA) channels induce LTD and large increases induce LTP, can account for the order and interval sensitivity of STDP.

How do we tell time?

Animals time events on scales that range more than 10 orders of magnitude-from microseconds to days. This review focuses on timing that occurs in the range of tens to hundreds of milliseconds. It is within this range that virtually all the temporal cues for speech discrimination, and haptic and visual processing, occur.