Publications by authors named "Ulrike Tischer"
Background: From the results of different studies it is known that stereotyped images about ageing and elderly people frame and influence the attitudes, beliefs and activities of elderly people and also influence the interaction of others with elderly people.
Objective: The purpose of this study was to assess the currently portrayed images of elderly people, age and ageing in television (TV) advertisements.
Material And Methods: The study was based on a qualitative and quantitative content analysis of commercials presented on four major TV networks, two private and two public TV broadcasting networks in Germany.