A contextual ICT model to explain adoption of mobile applications in developing countries: A case study of Tunisia.

In Tunisia, agriculture is the main source of livelihood for more than 75% of small and subsistence farmers with minimal use of technology. The use of information and communication technology (ICT),such as mobile applications, represents a pertinent opportunity for these smallholders to access agricultural innovation and market information and improve their farming technologies and farm management. Thus, ICT can act as a replacement to foster access to innovation for this category of farmers.