Racism in the electronic age: Role of online forums in expressing racial attitudes about American Indians.

This study investigated racial attitudes about American Indians that are electronically expressed in newspaper online forums by examining the University of North Dakota's Fighting Sioux nickname and logo used for their athletic teams. Using a modified Consensual Qualitative Research (CQR) methodology to analyze over 1,000 online forum comments, the research team generated themes, domains, and core ideas from the data. The core ideas included (a) surprise, (b) power and privilege, (c) trivialization, and (d) denigration.