The 2021 volcanic eruption at Fagradalsfjall, Iceland, provides a case study for examining an active collaboration between stakeholders in the development of an emergent volcanic site into a tourism destination from its inception. Stakeholders for this research include municipal actors and representatives; landowners; commercial tour companies and operators; the Federal Ministry of Tourism and Ministry of Environment and Natural Resources, civil protection, and search and rescue. These stakeholder perceptions of the management process are analyzed within a responsible and sustainable tourism framework by a constant comparative method of interview text.
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